NEW CITY ART FAIR debuted in New York on March 7th, and closed on March 11th with impressive success.
The event was held during the ARMORY ARTS WEEK, held every March, which is one of the largest art weeks in the world, and features numerous galleries from around the world. However, Japanese galleries do not generally participate in Western art fairs, and the numbers that do decrease every year. The presence of Japanese contemporary art at these events is not very strong. Except for very few celebrated Japanese artists, it has been difficult for a wider audience to access Japanese Contemporary Art. To answer a need for more exposure, the New City Art Fair has stepped in to represent Japanese art at this major event. At the first edition of the NEW CITY ART FAIR, eleven galleries from Tokyo, Osaka, and Kyoto participated. Artworks by over 40 Japanese artists were exhibited, many of them for the first time in New York. These works were viewed by over 1200 art collectors and art fans who attended the opening reception on March 8th. Our studio visits program focused on Japanese artists based in New York, and introduced never-before-seen glimpses of their private workspaces. In addition to our unique studio visit program, lectures by museum curators, critics, and art collectors also gave a better understanding of the Japanese art scene from various perspectives.
The contemporary art scene has been under the rule of Western culture for many years, but the New City Art Fair carves out a space for Japanese art in the international art world. It will continue to run in major cities around the world.
NEW CITY ART FAIR
March 7th - March 11th, 2012
hpgrp GALLERY NEW YORK (529 W 20th St 2nd Floor,10001 NYC, NY)
3100 including art collectors, artists, museums, critics, writers, press, and the general audience
H.P.FRANCE NY, Inc.
SAWANOTSURU CO, Ltd. / Nishimoto Trading Co., Ltd . New York
Consulate General of Japan in New York
March 8th, 2012 5pm-9pm
Over 1200 visitors gathered including art collectors, art fans, artists, and museums.
The majority of the artworks were presented in New York for the first time. The visitors really enjoyed the variety of expressions, and the quality of the event, which featured sake served in a MASUZAKE (wooden measuring cup).
Critics, artists, writers, and collectors were invited as guest speakers to shine a light on Japanese contemporary art scene, with a focus on making artworks, lifestyles, the historical background of the artworks themselves, and also the experience of the Tohoku earthquake. Many art fans enthusiastically attended each lecture, and it provided another access point to enjoy the fair.
Friday, March 9th
Hiroko Ishinabe (Founder of One Piece Club), Hiroshi Sunairi (Artist / Filmmaker)
Saturday, March 10th
Panel Discussion: “Contemporary Japanese Art: Finding its Voice in Japan and Abroad”
Panelists: Richard Vine (Art in America), Allison Tolman (Tolman Collection), Nao Matsumoto(Artist), Miwako Tezuka (Asia Society)
Moderator: Susan Eisner Eley (Susan Eley Fine Art)
Sunday, March 11th
Book Launch Talk by Adrian Favell
“Before and After Superflat - A Short History of Japanese Contemporary Art 1990 - 2011 ”
Sunday, March 11th
Reiko Tomii (Independent art historian/ Curator), Eric C. Shiner (Director, The Andy Warhol Museum)
Japanese Artists in NYC Studio Visits
NEW CITY ART FAIR provided a rare and wonderful opportunity to visit Japanese artistsﾕ studios by a shuttle bus. During the art fair, 10 New York-based Japanese artists discussed their work, and gave never-before-seen glimpses of their private workspaces in Brooklyn and Queens, most of which have never been open to tourists.
As the first Japanese Contemporary Art Fair in New York, NEW CITY ART FAIR attracted NYC local media, mostly on the web. The New York Art Scene included the NEW CITY ART FAIR as a satellite art fair during the Armory Arts Week. Thirty media outlets also mentioned the fair including NY ARTS MAGAZINE, Artinfo.com, Mutualart.com, Interview Magazine, Artnet, nyartjournal, The Art Dossier, NYC.com, NY ART BEAT, SHUKAN NY SEIKATSU, and many others.