New City Art Fair, the boutique Japanese contemporary art fair successfully closed its fourth New York edition on Sunday, March 8th, 2015, coinciding with the Armory Show.
Eight galleries participated in this edition, accompanied by a group exhibition of ten New York based emerging Japanese artists. Despite heavy snow, the opening reception was crowded with over 400 visitors, a prelude to roughly 1900 visitors over the course of the fair – among them collectors, museum curators, and gallery directors. “U.S. edition of the fair has developed a great reputation as a place to discover emerging artists who can’t be seen other art fairs” explained Director Kentaro Totsuka, who continued “this year demonstrates even greater opportunities for the fair to serve as an entrance to Japanese artists into the contemporary art market.”
NEW CITY ART FAIR New York 2015
The Spoon & Tamago Studio Visits
Co-curated by Johnny Strategy & Masako Shiba for Spoon & Tamago The NYC culture site Spoon & Tamago hosted a group show by emerging Japanese artists curated from their “Studio Visits” series in which artists are profiled within their studios. On view were works by Miya Ando, Ai Campbell, Nao Matsumoto, Kenzo Minami, Takeshi Miyakawa, Shinji Murakami,Cyoko Tamai, three, and Meguru Yamaguchi. Particular interest was paid by new collectors to the soy wax candles of Matsumoto, the abstract-expressionist iPhone cases of Yamaguchi, and a gumball machine, or gachapon by three, in which buyers would receive a small cube made from melted and compressed action figures.
“LUMINE meets ART” a cultural initiative of the Japanese personal care products retailer LUMINE helped host our reception, where premier sake brewery Kizakura and Japanese snacks sponsored by Wismettac Asian Foods delighted visitors to the opening reception.
A green tea specialty cafe “MatchaBar” from Brooklyn held a wildly popular pop-up booth, where 250 cups of Matcha sold out immediately at the opening reception, introducing hundreds of New Yorkers to the popular Japanese beverage.
This year, New City Art Fair was featured in a wide range of media including; The New York Observer, The Art Newspaper, New York Magazine, Hyperallergic, NY1 television, the Huffington Post, Artinfo New York Art Beat, Artnet, Visionaire, and New York Art Beat, among others.